For 13 years of my life, I worked in some of the biggest agencies in Brazil, such as DM9DDB, FCB, Age, and Havas. During this time, my goal was to find creative solutions that added value to brands. As an art director, I created campaigns for Brastemp, Honda, WWF, Bohemia, Odebrecht, Universal Channel, and several other brands.

In 2014, I had a four-month immersive experience at The Digital Invaders School in Mexico, where I had the opportunity to learn more about technology, innovation, trends, social media, and electronics.

In 2016, I was accepted into the Disruptive Strategy program at Harvard Business School to study emerging technologies capable of disrupting established business models.

In 2020, I launched a startup that produces and sells content for the creative industry. In this venture, I dedicated myself to studying e-commerce systems architecture, script development, and video production — including editing, motion graphics, color grading, and sound design.