hands on

The purpose of the job was to develop a visual language for print and digital campaigns, easily replicated by event agencies. We opted for creating modular aesthetics, combining stories related to the theme with the brand's products. Due to budget limitations, it was decided to train talented but less experienced suppliers and work collaboratively to achieve the desired outcome, resulting in a quality standard comparable to senior suppliers.

Below you can see "Salvador and the history of Solar do Unhao”, Belo Horizonte, with the theme “the city's bars”, and finally, in Sao Paulo, “the games that inspired our lives”.