In 2014, the FIAP (Iberoamerican Advertising Festival) introduced a challenge based on a briefing from Coca-Cola. The objective was to create a campaign promoting peaceful coexistence among rival soccer fans.

The Concept
To showcase that rivalry and respect can coexist, Coca-Cola extends an invitation to its biggest rival, Pepsi, to participate in a game for peace.

The support from social media played a crucial role in motivating Pepsi to be part of the event.

The Match
Rival teams were invited to participate in a match organized by both brands. To highlight their united stance against violence, a small change was made to the field: the removal of the central line that typically divides each team's territory.

The Outcome
The campaign secured the second-place position in 2014 FIAP's competition.