UDF University.
Commitment
breeds recognition.

This work was done at FCB in 2010. The information provided by the client revealed a high rate of school dropout prior to graduation. Our goal was to emphasize the importance of students' commitment to their studies and remind them that every effort would bring significant results in the future.

“Commitment is knowing the difference…

… between giving up and insisting.”

"It means waking up earlier.
It means staying up later.”

“It is being the first to arrive…

…if you want to arrive first.”

“Commitment breeds recognition.
UDF. As committed as you. “